At SK MAGIC, we are constantly and uniquely providing innovative, healthy, and magical lifestyle to the lives of Malaysians.

"Live a healthy and convenient live with us" 

We create healthy happiness
in our customers’ lives


SK magic constantly attempts and
explores to create the best living environment
for mankind to enjoy a healthy kind of happiness


SK magic continues to challenge and create 
innovations to become a customer-centered 
innovator that delivers beforehand 
what the customers want.

"Customer Happiness is our top priority"


On behalf of SK magic, I would like to take this opportunity to humbly thank all of our valuable employees, sales agents and suppliers for their continuous hard work and earnest contribution.

We are entering another month of living and working in a global pandemic, and as we continue adjusting to our “new normal,” I am inspired by your ongoing commitment and dedication to each other, our customers and our communities.

Over the last 4 years, we have seen – and mastered – many challenging moments. On the upside, despite having our fragility tested, the challenges we faced have brought the genuine goodness of people, allowing us to improve and continue to flourish in the midst of these adversaries. Our noticeable growth is reflected through the expansion of our company and stores all across Malaysia. Not to mention, resilience and forward-thinking attitude of our employees have not gone unnoticed, and your devotion shall remain a shining example to the rest.

Since 1985, SK magic has been blazing trails in South Korea’s home appliances industry. Driven by R&D and innovative technologies of the SK Group, SK magic’s products are equipped with the latest technological advances designed to create a better and sustainable future, making it the premium and leading choice of home appliances in South Korea. Eyeing Malaysia as a strategic market with great economic stability, Malaysia has now become the first Southeast Asian market to have launched the home appliances arm, bringing in award-winning water purifiers and air purifiers ever since December 2018.

As a company that champions health and wellness, we have made it our duty to educate Malaysians about the importance of clean drinking water and fresh air. We encourage them to start prioritising their health by consuming only the cleanest, pure water and air, that we have made possible through our advanced technology. Our dedication to improve the lives of Malaysians can be seen through our #SKmagicCares CSR initiatives that conclude the donation of water and air purifiers to underprivileged facilities, Covid-19 vaccination centres and many more to come. It could be safely said however, that without the support from all parties, we would not be here.

Once again, I am humbled and truly inspired by the great work being done in our offices and facilities in Malaysia to support the communities we serve. And I want to thank you once again for continuing to deliver your best every single day for the consumers and customers who count on us.

In the upcoming years, SK magic will continue to move forward with our commitment to enrich all Malaysian homes. Let us work hand- in-hand to see that vision comes true.

Managing Director of SK magic Malaysia
Andy Kim

Our journey of creating history

The efforts of SK magic to make
history will continue.


Goodbye virus, Hello magic Campaign

SK magic Malaysia has launched the Goodbye virus, Hello magic campaign with new TVC, featuring brand ambassador Park Seo Jun focusing on the UV Arc Core Technology that can eliminate up to 99.9% airborne viruses.

All Clean Virus Fit Virtual Product Launch

SK magic Malaysia has officially launched the the new All Clean Virus Fit via a virtual launch on 1st October 2021. Notable guests were also invited to the launch, highlighting how the USFDA registered air purifier can eliminate up to 99.9% airborne viruses.

Goodbye Water Tank, Hello magic Campaign

SK magic Malaysia has launched the Goodbye Water Tank, Hello magic Campaign with focus on the advanced tankless technology in its JIKSOO water purifiers.

Launch of JIKSOO Hyper Rose Gold Water Purifier

SK magic Malaysia has launched the JIKSOO Hyper in Rose Gold Colour which is not only conveniently functional, but a beauty to behold. If you are looking to invest in health, find peace of mind and enhance your favourite domestic space, the JIKSOO Hyper Rose Gold is sure to change your life and elevate your home’s décor.

Launch of JIKSOO Ria Tankless Water Purifier

SK magic Malaysia has launched the all new JIKSOO Ria that is fun, advanced and affordably priced to encourage Malaysians to start caring about their water intake and stop drinking from stagnant water sources.

Appointment of Brand Ambassador – Park Seo Jun

Launched Goodbye Old, Hello Magic Brand Campaign


Contribution to temporary shelters by Kuala Lumpur City Hall (DBKL)

SK magic shows support to people in need during the COVID-19 outbreak by contributing water purifiers to temporary shelters by Kuala Lumpur City Hall (DBKL).


CES Innovation Awards 2020

SK magic received the CES Innovation Awards 2020. The Motion Air Purifier won the smart home category while the All-in-one JIKSOO RICH Ice Water Purifier is recognised in the Home Appliances category.


Launch of Indoor and Outdoor Filtration System

SK magic Malaysia has introduced the new Indoor and Outdoor Filtration System – SHINE & LUMI. It is claimed to be Malaysia’s very first total water solution.

Official Opening of Retail Store

SK magic Malaysia has opened their very first retail store in Malaysia at One Utama Mall, KL and Queensbay Mall, Penang along with the JIKSOO Rich Ice Water Purifier Launch.

Filtration System Inspection by MyTest

SK magic’s filtration system has undergone the *MyTest water testing and dialysis water analysis, meeting 60 test requirements to ensured that the filtered water produced is optimal in the Malaysian environment.

Launch of JIKSOO RICH Ice Water Purifier

SK magic Malaysia launched the all-in-one JIKSOO RICH Ice Water Purifier. The JIKSOO RICH takes water purifiers to the next level with its innovative Nanotechnology filtration system and fully stainless-steel water passages, ensuring that the water produced is pure and free from all contaminations.

SMEs Best Brand Awards & Halal Certification

Within less than 6 months of operation, SK magic Malaysia was awarded The Brand Laureate SME’s Best Brands Awards 2018-2019 in the Consumer – Water Purifier category and acquired the Halal Certification.


Official launch of Magic Consultant

A grand launching ceremony was held at the Shangri – La Hotel KL to announce the official launch of SK magic Malaysia’s sales organization.

SK magic Malaysia Opening Ceremony

After many trials and long preparations, SK magic held an opening ceremony in November 2018, officially announcing the launch of their operations in Malaysia.

  • Awarded GOLD for IDEA in world’s first dishwasher
  • Eco-friendly lineup extension (RE:FRESH)

  • Launched Self-replacement Water Purifier

  • Entered plant cultivator business

  • Launched first washable air purifier in Korea
  • Acquired certification as Drinking Water Quality Inspection Accredited Agency


  • CES Innovation Award (Triple Care Dishwasher, All-in-One Ice


  • JIKSOO Water Purifier, Motion Air Purifier)
  • Established Malaysian sales corporation

  • Produced first JIKSOO Ice Water Purifier in Korea

  • Launched 4 new products : All-in-One JIKSOO Water Purifier, All-in-One Ice JIKSOO Water Purifier, Motion Air Purifier, Pottery Bubble Bidet
2016 – 2010
  • Produced first IoT, AI-applied product in Korea
    (Gas Range, Water Purifier, Air Purifier)

  • Launched SK magic (Merger & Acquisition of SK Networks)



Produced first JIKSOO Water Purifier in Korea
(Cold, hot, purified)

Launched first ‘Alarm Cook’ gas range in Korea that sets off an alarm or stops operating when the water is boiling



Produced first gas hybrid range in Korea



Started rental business


Produced first steam oven in Korea


Produced first dishwasher in Korea(for 6 people) (Climm)

Launched first continuous warm water bidet in Korea (Salus)


Launched world’s first digital gas oven (Adelia)



Launched water purifier, dishwasher


Produced first gas range in Korea (3 burners, grill)

Developed first dishwasher in Korea



Produced first gas oven range in Korea


Established Mechanical Division in Tongyang Cement & Energy Corp.



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