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August 15, 2022

BIG SWEEP FOR SK MAGIC IN RECOGNITION AND AWARDS

AUG 2022 – BIG SWEEP FOR SK MAGIC IN RECOGNITION AND AWARDS

• Ranked 1st in the water purifier category in the ‘Premium Brand Index (KS-PBI)’ for 2 consecutive years, solidifying its position as Korea’s leading ‘K-water purifier’.

• Recognized internationally and locally in Korea. Won the ‘CES Innovation Award’ for 2 consecutive years and obtained the highest grade ‘3 Star’ at the ‘International Food and Beverage Fair’.

• Achieved a total of 3 awards including the ‘Energy Winner of the Year’, ‘Korean Environment Minister’s Award’, and the Grand Prize in the ‘Carbon Neutral Winner Award’.

• All Clean air purifier won the Carbon Neutral Winner Award in recognition of its carbon-saving effect following last year’s Energy Winner Award.

 

KUALA LUMPUR, 09 August 2022 – SK magic Korea Chief Executive Officer, Yoon Yo-seop from South Korea announced on the 25th of July 2022 that the company has been selected as the No.1 in water purifier category in the ‘2022 Premium Brand Index (KS-PBI)’ hosted by the Korea Standards Association for the second consecutive year and once again proved its best brand competitiveness as the leading ‘K-water purifier’. The company has also walked away from the Energy Winner of the Year awards held at the Korea Press Center International Conference Hall with 3 awards including the ‘Energy Winner of the Year’, ‘Korean Environment Minister’s Award’ and the Grand Prize in the ‘Carbon Neutral Winner Award’. Adding on to the big bang for SK magic, the company was once again awarded the evaluation of international proficiency in drinking water for the 4th consecutive year by the Environment Resources Association of America (ERA) on the 14th of July 2022.

SK magic ranked 1st in the ‘2022 Premium Brand Index (KS-PBI)’ in the water purifier category for 2 consecutive years.

(From the left: Director of SK magic Korea Marketing Operations Choi Jae-chul and Korea Standards Association Chairman Kang Myung-soo)

SK magic, which possesses the world’s best technological competitiveness in household appliances such as water purifiers, air purifiers, dishwashers, and bidets, is currently securing the No.1 spot in the water purifier market based on its tankless advanced technology and customer service in South Korea. The outcomes of these efforts were recognized not only in Korea, but also on a global scale. SK magic was selected as the Best Library of Excellence for the fourth consecutive year following last year in the international proficiency evaluation in the drinking water field hosted by the Environmental Resources Association of America (ERA).

Certificate of the Best Analyst of the Environmental Resource Association (ERA)

As the market leader in tankless technology, SK magic Environmental Analysis Center participated in the evaluation of drinking water and received the highest rating of ‘Satisfactory’ for a total of 17 evaluation items, including 5 heavy metals, 4 anions, 5 organic compounds, and 3 general items. It has once again proven its world-class measurement and analysis capabilities for water quality testing.

Environmental Analysis Center at SK magic Hwaseong Factory in Hwaseong, Gyeonggi-do

SK magic Korea Environmental Analysis Center said, ‘We are continuously researching cleanliness and freshness to make healthier and tastier water so that customers can trust and drink confidently. We will continue to do our best to introduce world-class products and services as a ‘K-water purifier’ representing Korea.’

Researchers are conducting experiments at the ‘Environmental Analysis Center’ at the SK magic Hwaseong factory located in Hwaseong, Gyeonggi-do

The Environmental Analysis Center, a research institute specializing in environmental technology such as water quality and air quality, first opened at the Hwaseong plant in 2019 as an accredited institution for drinking water quality tests designated by the Han River Basin Environment Office of the Ministry of Environment. With the goal to provide a total care solution for customers while serving as an authorized institution for water quality inspections such as drinking water, drinking spring water, groundwater, and source water, SK magic Korea Environmental Analysis Center is currently conducting water quality analysis and environmental hazardous substance analysis as well as various hygiene-related technologies and product development.

SK magic, ranked 1st in the ‘2022 Premium Brand Index (KS-PBI)’ in the water purifier category for 2 consecutive years and awarded the “Super Taste Award” for its water purifiers.

(From the left: JIKSOO Hyper water purifier & JIKSOO Rich water purifier)

The results of these efforts have been recognized not only in Korea but also on the international stage. In May last year, the “2021 ITI International Food and Beverage Fair” hosted by the world-renowned Belgian International Taste Institute (ITI) won the “Super Taste Award” for the first time in Korea. The water from the JIKSOO Rich ice water purifier and JIKSOO Hyper water purifier received excellent evaluations of ‘2 Star (★★)’ rating. Apart from that, the JIKSOO Hyper water purifier also received the CES Innovation Award at the world’s largest consumer electronics exhibition, ‘CES (Consumer Electronics Show)’ for its advanced UV technology that sterilizes the water purifier from harmful contaminants itself.

Aside from excelling in the water purifier industry, SK magic also made a mark in the air purifier category for its groundbreaking technology.

SK magic’s All Clean air purifier won the Carbon Neutral Winner Award at the ‘25th Energy Winner Award’.

The sophisticated All Clean air purifier, which won the Carbon Neutral Winner Award following the Energy Winner Award last year, is characterized by its ability to wash the internal fan and discharge part, which is prone to dust accumulation, with water. It was highly praised for reducing power consumption and annual energy use costs by up to 61%. In addition, it is recognized that eco-friendly materials are applied to both interior and exterior materials except for essential parts, which reduces the production of new plastics per product compared to general products of the same acreage and reduces carbon by 50%.

SK magic wins 3 awards including ‘Energy Winner of the Year’ Grand Prize and Korean Environment Minister’s Award.

Lee Bo-hyeong, Head of SK magic’s Korea Marketing Division said, “SK magic is continuously introducing eco-friendly appliances to save resources and energy, such as introducing the industry’s first eco-friendly home appliance lineup ‘Green Collection’ last year. We will do our best to practice ESG management based on customer satisfaction.”

The JIKSOO Rich ice water purifier, JIKSOO Hyper water purifier, All Clean air purifiers are available in Malaysia and have been continuously giving joy to Malaysians by providing the cleanest, purest and freshest water and air to them for a healthier life. For more information, please visit SK magic Malaysia’s official website at https://www.skmagic.com.my or Facebook page at https://www.facebook.com/myskmagic.

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WHISTLEBLOWING POLICY AND PROCEDURES

  1. BACKGROUND AND PURPOSE
SK Magic Retails Malaysia Sdn Bhd (“Company”) is committed to the values of transparency, integrity, impartiality and accountability in the conduct of its business and affairs and in its nature of work.

This Policy provides any persons acting in good faith to raise concerns and disclose actual or potential wrongdoings or misconduct in the Company. These wrongdoings or misconduct include but are not limited to:
  1. violation of laws and regulations,
  2. unethical behavior or breach of Company’s Code of Ethics,
  3. giving, solicitation or acceptance of bribes,
  4. acts that adversely affect the interests or values of the Company
  5. unauthorized disclosure of Company information,
  6. falsification of reports or documents,
  7. fraud, theft, embezzlement or misuse of Company assets,
  8. improper or undesirable personal behavior or misdeeds which seriously impacts our Company’s business or reputation,
  9. sexual or other forms of harassment; and
  10. attempts to cover any of the aforementioned.

  1. PROCEDURES AND REPORTING
A whistleblower is encouraged to make a report of the wrongdoing when the whistleblower becomes aware and reasonably believes in good faith that a wrongdoing is likely to happen, is being committed or has been committed.

The whistleblower needs to demonstrate that the whistleblower has reasonable grounds for the concerns. However, the whistleblower is not expected to first obtain substantial evidence of proof beyond reasonable doubt when making a disclosure. If the whistleblower knows as a matter of fact that there are reasonable grounds of suspicion that a wrongdoing is going to take place, such genuine concerns is encouraged to be raised at an early stage.

A disclosure of a wrongdoing can be made via a report. The following particulars in the report:
  • Details and description of the wrongdoing, including, its nature, the date, time, and place of its occurrence and the identity of the alleged person(s) involved. (A disclosure may be made even if whistleblower is not able to identify the identity of the person(s) involved)
  • Any other particulars such as witnesses, if any; and or documentary evidence, if any.

  1. INVESTIGATION
The Company shall conduct its own internal investigations comprising appropriate and suitably qualified personnel to investigate the concerns disclosed in the whistleblowing report in a fair and objective manner and to ascertain whether it is related to a Wrongdoing or excluded from the scope of this Policy. Thereafter, the qualified investigation personnel shall make general recommendations to the Managing Director and/or Board of Directors.

The Managing Director and/or Board of Directors has the authority to make the final decisions including, but not limited to the following:
  • consideration under other internal procedures or disciplinary procedures including suspension, termination (if appropriate and applicable);
  • suspending the alleged wrongdoer or any other implicated person to facilitate any fact finding;
  • obtaining any other assistance (ie, legal advise or external auditors); and
  • referral to the police or any other appropriate enforcement authority.
If the wrongdoing involves any of the Board of Directors, the recommendation shall also be made to the Board of Directors of SK Group Korea for decision.

In the event, the whistleblower is implicated or discovered to be or have been involved in any wrongdoing, the whistleblower may also be investigated.

  1. CONFIDENTIALITY AND PROTECTION UNDER THE POLICY
The Company shall endeavour to keep the personal details provided by the Whistleblower confidential unless:-
  • the whistleblower participated in the wrongdoing;
  • the whistleblower expressly agrees otherwise, and provides his agreement in writing; or
  • otherwise required by law for any purpose of proceedings.

  1. NOTICE
Please take notice that this policy is not intended for employees to lodge employee grievances or appeal on disciplinary procedures. Employees can report employee grievances or lodge appeals on disciplinary procedures through the Company’s human resources department.

This Whistleblowing Policy may be updated or amended from time to time.

SK magic
cares

Dear Valued SK magic Customer,
 
If your SK magic product is affected by flood, please follow the necessary step for us to replace your damage product.
 
1) Take the picture of the affected of SK magic product and send it to us at callcentre@skmagic.com.my
2) Our magic engineer will schedule a house visit to conduct inspection and product service.
3) Make a police report and submit to SK magic for warranty claim purpose within 1 month.
4) Please contact us at 1800-18-7878 or e-mail us at callcentre@skmagic.com.my for further assistance.
 
Dear Valued SK magic Customer,
 
If your SK magic product is affected by flood, please follow the necessary step for us to replace your damage product.
 
1) Take the picture of the affected of SK magic product and send it to us at callcentre@skmagic.com.my
2) Our magic engineer will schedule a house visit to conduct inspection and product service.
3) Make a police report and submit to SK magic for warranty claim purpose within 1 month.
4) Please contact us at 1800-18-7878 or e-mail us at callcentre@skmagic.com.my for further assistance.
 
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