15162471 SK MAGIC APPOINTS SOUTH KOREAN RISING STAR AS BRAND AMBASSADOR – SK magic
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February 4, 2021

SK MAGIC APPOINTS SOUTH KOREAN RISING STAR AS BRAND AMBASSADOR

FEB 2021 – SK MAGIC APPOINTS SOUTH KOREAN RISING STAR AS BRAND AMBASSADOR

The premium brand and consumer choice for home appliances delivers a better lifestyle to all Malaysians 

KUALA LUMPUR, 4 February 2021 – The premium brand and consumer choice for home appliances, SK magic names South Korean rising star, Park Seo Jun as the brand ambassador for 2021. SK magic will be tapping on Park Seo Jun’s influence to represent the brand’s mission in 2021 – delivering happiness to the daily lives of all Malaysians, and cater to their needs in this new normal. With the ongoing battle against Covid-19, and the recent announcement of another lockdown in Malaysia, it is no doubt that consumers’ demands and spending behaviours have changed. SK magic also will be introducing new slogan Goodbye Old, Hello Magic which represents company’s commitment to becoming a greater home appliances companion than before.

Kim Kyung Won, Managing Director of SK magic Malaysia said, “We take pride in anticipating and satisfying the needs of our customers, we understand that health and safety remain as a priority for all Malaysians. And here is where we see an opportunity to inspire Malaysians to invest in having better quality air and drinking water at home. Which is why as the premium brand and consumer choice for home appliances in Malaysia, we are excited to bring in water purifiers and air purifiers of the most advanced in technology and innovation from South Korea. We are also excited to be working with Park Seo Jun to inspire Malaysians to live a quality lifestyle.”

It is no secret that Park Seo Jun possesses a charismatic charm to win the hearts of many. Besides his appealing nature, Park Seo Jun was also selected as SK magic’s brand ambassador due to his belief that happiness should be in the centre stage of everyone’s life. In addition, throughout his career in the entertainment industry, he has demonstrated the value of continuously seeking improvements to his work. With both combined, everything that Park Seo Jun represents perfectly aligns with SK magic’s 2021 vision in delivering happiness to the daily lives of its consumers.

“As an artiste, it goes without saying that I hold quality at a very high regard. This applies to both my work and the brands I choose to work with. I am excited to be representing a brand from my home country on an international scale. I look forward to sharing SK magic’s mission in bringing happiness to the daily lives of all Malaysians through experiencing the latest technological advances from the brand’s product line”, said Park Seo Jun.

SK magic’s initiatives in research and innovation to deliver the differentiated advanced technology and optimal quality management in its products are conducted with the happiness of consumers in mind. This year, Malaysians will have the opportunity to experience an array of advanced technology of home appliances from South Korea, starting with the first leading-edge JIKSOO system. SK magic’s JIKSOO system is an advanced tankless system that promptly delivers clean and fresh water that is full of minerals through stainless-steel water ways, nano-filtering system and automatic UV sterilization that eliminates bacteria.

SK magic has garnered several awards including the most recent and prestigious ‘Presidential Award’ in recognition of their excellent brand management during the Korea Brand Awards hosted by the Ministry of Trade, Industry & Energy. In March 2021, SK magic is set to open a new brand store in Mid Valley, Kuala Lumpur. For more information about SK magic, visit www.skmagic.com.my or follow @myskmagic_ on Instagram, and fb.com/myskmagic on Facebook.

WHISTLEBLOWING POLICY AND PROCEDURES

  1. BACKGROUND AND PURPOSE
SK Magic Retails Malaysia Sdn Bhd (“Company”) is committed to the values of transparency, integrity, impartiality and accountability in the conduct of its business and affairs and in its nature of work.

This Policy provides any persons acting in good faith to raise concerns and disclose actual or potential wrongdoings or misconduct in the Company. These wrongdoings or misconduct include but are not limited to:
  1. violation of laws and regulations,
  2. unethical behavior or breach of Company’s Code of Ethics,
  3. giving, solicitation or acceptance of bribes,
  4. acts that adversely affect the interests or values of the Company
  5. unauthorized disclosure of Company information,
  6. falsification of reports or documents,
  7. fraud, theft, embezzlement or misuse of Company assets,
  8. improper or undesirable personal behavior or misdeeds which seriously impacts our Company’s business or reputation,
  9. sexual or other forms of harassment; and
  10. attempts to cover any of the aforementioned.

  1. PROCEDURES AND REPORTING
A whistleblower is encouraged to make a report of the wrongdoing when the whistleblower becomes aware and reasonably believes in good faith that a wrongdoing is likely to happen, is being committed or has been committed.

The whistleblower needs to demonstrate that the whistleblower has reasonable grounds for the concerns. However, the whistleblower is not expected to first obtain substantial evidence of proof beyond reasonable doubt when making a disclosure. If the whistleblower knows as a matter of fact that there are reasonable grounds of suspicion that a wrongdoing is going to take place, such genuine concerns is encouraged to be raised at an early stage.

A disclosure of a wrongdoing can be made via a report. The following particulars in the report:
  • Details and description of the wrongdoing, including, its nature, the date, time, and place of its occurrence and the identity of the alleged person(s) involved. (A disclosure may be made even if whistleblower is not able to identify the identity of the person(s) involved)
  • Any other particulars such as witnesses, if any; and or documentary evidence, if any.

  1. INVESTIGATION
The Company shall conduct its own internal investigations comprising appropriate and suitably qualified personnel to investigate the concerns disclosed in the whistleblowing report in a fair and objective manner and to ascertain whether it is related to a Wrongdoing or excluded from the scope of this Policy. Thereafter, the qualified investigation personnel shall make general recommendations to the Managing Director and/or Board of Directors.

The Managing Director and/or Board of Directors has the authority to make the final decisions including, but not limited to the following:
  • consideration under other internal procedures or disciplinary procedures including suspension, termination (if appropriate and applicable);
  • suspending the alleged wrongdoer or any other implicated person to facilitate any fact finding;
  • obtaining any other assistance (ie, legal advise or external auditors); and
  • referral to the police or any other appropriate enforcement authority.
If the wrongdoing involves any of the Board of Directors, the recommendation shall also be made to the Board of Directors of SK Group Korea for decision.

In the event, the whistleblower is implicated or discovered to be or have been involved in any wrongdoing, the whistleblower may also be investigated.

  1. CONFIDENTIALITY AND PROTECTION UNDER THE POLICY
The Company shall endeavour to keep the personal details provided by the Whistleblower confidential unless:-
  • the whistleblower participated in the wrongdoing;
  • the whistleblower expressly agrees otherwise, and provides his agreement in writing; or
  • otherwise required by law for any purpose of proceedings.

  1. NOTICE
Please take notice that this policy is not intended for employees to lodge employee grievances or appeal on disciplinary procedures. Employees can report employee grievances or lodge appeals on disciplinary procedures through the Company’s human resources department.

This Whistleblowing Policy may be updated or amended from time to time.

SK magic
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Dear Valued SK magic Customer,
 
If your SK magic product is affected by flood, please follow the necessary step for us to replace your damage product.
 
1) Take the picture of the affected of SK magic product and send it to us at callcentre@skmagic.com.my
2) Our magic engineer will schedule a house visit to conduct inspection and product service.
3) Make a police report and submit to SK magic for warranty claim purpose within 1 month.
4) Please contact us at 1800-18-7878 or e-mail us at callcentre@skmagic.com.my for further assistance.
 
Dear Valued SK magic Customer,
 
If your SK magic product is affected by flood, please follow the necessary step for us to replace your damage product.
 
1) Take the picture of the affected of SK magic product and send it to us at callcentre@skmagic.com.my
2) Our magic engineer will schedule a house visit to conduct inspection and product service.
3) Make a police report and submit to SK magic for warranty claim purpose within 1 month.
4) Please contact us at 1800-18-7878 or e-mail us at callcentre@skmagic.com.my for further assistance.
 
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