At SK MAGIC, we are constantly and uniquely providing innovative, healthy, and magical lifestyle to the lives of Malaysians.

"Live a healthy and convenient live with us" 

We create healthy happiness
in our customers’ lives


SK magic constantly attempts and
explores to create the best living environment
for mankind to enjoy a healthy kind of happiness


SK magic continues to challenge and create 
innovations to become a customer-centered 
innovator that delivers beforehand 
what the customers want.

"Customer Happiness is our top priority"


On behalf of SK magic, I would like to take this opportunity to humbly thank all of our valuable employees, sales agents and suppliers for their continuous hard work and earnest contribution.

We are entering another month of living and working in a global pandemic, and as we continue adjusting to our “new normal,” I am inspired by your ongoing commitment and dedication to each other, our customers and our communities.

Over the last 4 years, we have seen – and mastered – many challenging moments. On the upside, despite having our fragility tested, the challenges we faced have brought the genuine goodness of people, allowing us to improve and continue to flourish in the midst of these adversaries. Our noticeable growth is reflected through the expansion of our company and stores all across Malaysia. Not to mention, resilience and forward-thinking attitude of our employees have not gone unnoticed, and your devotion shall remain a shining example to the rest.

Since 1985, SK magic has been blazing trails in South Korea’s home appliances industry. Driven by R&D and innovative technologies of the SK Group, SK magic’s products are equipped with the latest technological advances designed to create a better and sustainable future, making it the premium and leading choice of home appliances in South Korea. Eyeing Malaysia as a strategic market with great economic stability, Malaysia has now become the first Southeast Asian market to have launched the home appliances arm, bringing in award-winning water purifiers and air purifiers ever since December 2018.

As a company that champions health and wellness, we have made it our duty to educate Malaysians about the importance of clean drinking water and fresh air. We encourage them to start prioritising their health by consuming only the cleanest, pure water and air, that we have made possible through our advanced technology. Our dedication to improve the lives of Malaysians can be seen through our #SKmagicCares CSR initiatives that conclude the donation of water and air purifiers to underprivileged facilities, Covid-19 vaccination centres and many more to come. It could be safely said however, that without the support from all parties, we would not be here.

Once again, I am humbled and truly inspired by the great work being done in our offices and facilities in Malaysia to support the communities we serve. And I want to thank you once again for continuing to deliver your best every single day for the consumers and customers who count on us.

In the upcoming years, SK magic will continue to move forward with our commitment to enrich all Malaysian homes. Let us work hand- in-hand to see that vision comes true.

Managing Director of SK magic Malaysia
Andy Kim

Our journey of creating history

The efforts of SK magic to make
history will continue.


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