SK magic ranked 1st in Rental Brand Reputation
According to recent data analysis by Korea Corporate Reputation Research Institute on May 2020, the world best Korean product provider, SK magic proudly announced as the top ranking after Coway in the rental business industry preferred by consumers in Korea.
The rental industry is a service that rents goods or facilities for a certain period of time. Korean rental service market is growing as there is an increasing number of single- person households and more consumers pursue reasonable consumption. As the concept of a “sharing economy” for sharing products spreads, demand for rental services increases and numerous companies are entering the rental market.
The Brand Reputation Index is an index created through analysis of the brand’s big data after finding that consumers’ online habits have a great influence on brand consumption. The indicators include positive evaluation of the brand, media interest, consumer participation, traffic, and conversation volume in social media.
Rental Brand Reputation analyzed by Korea Brand Forum in three category which are participation index, communication index, and community index. Comes at 1st place, SK magic became a leader in Rental Brand Reputation of 2,496,559 index along with the participation index of 654,463, the communication index of 882,077 and the community index of 960,018.
SK magic is currently expanding its product line in Malaysia with various type of home appliance range. Besides water and air purifier product range, SK magic will further continue to offer product that cater to local consumer needs.